The State of Returns 2026
Aggregate, anonymised data from every merchant using Solstice. What e-commerce ops teams get wrong about the returns problem — and where the network is headed.
The signal underneath
The average Shopify merchant treats returns as a cost centre — labels bought, refunds printed, margin lost. Merchants on the Solstice network see the opposite: every return is a data point. Portable trust scores mean trusted shoppers get instant approval anywhere. Keep-It offers turn refunds into retention. Cross-store fraud coalitions catch abuse the first time.
The result: a network flywheel where every install makes every other install stronger. Faster approvals, lower refund cost, less fraud, more loyalty.
Get the numbers before anyone else.
State of Returns Weekly — 200 words every Tuesday. Aggregate network numbers, one signal worth acting on, no marketing fluff.
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